Pernod Ricard Global Travel Retail (PR GTR) launched Código 1530 Tequila in travel retail with a vibrant pop-up event at Terminal 4 in New York’s John F. Kennedy International Airport (JFK). The immersive activation, hosted by DFS Group, started July 15 and ran until August 11. The exclusive debut signals a strategic move by PR […]
Compass Box Scotch Whisky’s first travel retail exclusive limited edition expression – The Travelling Circus Blended Scotch Whisky – is now available in US duty free at JFK and LAX airports with DFS through its global duty free partner Duty Free Global. The new limited edition is designed to please the palates of discerning travelers […]
Following its debut with DFS Group at the 2023 Masters of Wines & Spirits in Macau, Alfred Giraud French Malt Whisky has expanded its collaboration with the luxury travel retailer to New York JFK, Los Angeles (LAX) and San Francisco (SFO) airports, with planned expansion to Hanoi and Ho Chi Minh airports. Alfred Giraud’s limited-edition […]
The Macallan has teamed up with DFS Group and Los Angeles World Airports to launch an ambitious pop-up space that brings to life The Macallan’s travel exclusive Colour Collection at Los Angeles International Airport’s Tom Bradley International Terminal. The eye-catching activation will be running until November, and offers an immersive and sensorial experience based on […]
William Grant & Sons has debuted the first ever activation for Hudson Whiskey at JFK Terminal 4 with DFS. The New York whiskey is being featured at the New York airport where it is highlighting its partnership as the “Official Bourbon of the (New York) Mets.” Last August, Hudson whiskey announced it was teaming up […]
The Gold Bar Spirit Company Inc. has released its first Travel Retail Exclusive whiskey in partnership with DFS Group. The release is supported by high-profile visibility at San Francisco International Airport in both G and A gate sides with a blend of digital and physical installations and window takeovers designed to delight consumers on their […]
After announcing it was distributing Teremana tequila in the channel in March, Mast Jägermeister has introduced the premium, small-batch tequila into global travel retail this month. Founded by Dwayne ‘The Rock’ Johnson, Teremana is launching in numerous major international airports around the world, initiating the internationalization of Teremana. All three expressions are available: Blanco (€49.99/US$45.99), […]
The Macallan has launched an extensive program of vibrant experiential activations for its new travel exclusive Colour Collection at key travel retail locations globally. This significant investment, which includes pop-ups, high-profile promotions and an out-of-home (OOH) campaign, underlines the brand’s commitment to the global travel retail channel and focus on driving awareness and recruitment through […]
Lyre’s Spirit Co. has announced the launch of a select range of non-alcoholic beverages in three key premium DFS stores in U.S. airports. DFS is the first duty free retailer in America to launch the Lyre’s range, in time for the holiday travel period and Dry January. Lyre’s will be available in JFK Terminal 4, […]
This summer Kiehl’s Travel Retail Americas launched a truly effective O+O campaign focused on its Kiehl’s Loves branded concept, proving its relevancy in the Travel Retail competitive landscape. During this activation, Kiehl’s Travel Retail Americas was able to cultivate a sense of place in U.S. airports creating a connection with American passengers with a campaign […]
With brilliant bright colors, and striking “Day of the Dead-type” visuals, a recent month-long activation for Recuerdo Mezcal at New York’s JF Kennedy International Airport enticed many a traveler to stop in and try the award-winning mezcal at the DFS duty free store in Terminal 4. Running from mid-October to mid-November, the colorful counter offered […]
YSL Travel Retail Americas launched MYSLF, the latest masculine fragrance, throughout the region in September, in the brand’s most extensive online and offline takeover to date. The fragrance made its avant-première debut in Latin America, where it is expected to arrive in Local Market only in Q1 2024. YSL Beauty says that it set out […]
Beam Suntory has launched Maker’s Mark Cellar Aged Bourbon at DFS stores at New York John F. Kennedy (JFK) and Los Angeles International (LAX) Airports. The annual limited release will then make its debut at Sydney International Airport in December. Maker’s Mark Cellar Aged Bourbon — a marriage of 11- and 12-year-old bourbon — is the […]
U.S. whiskey has rebounded well across the Americas this year as the purchasing habits of traveling consumers become increasingly more adventurous, writes Joe Bates. The U.S. whiskey category enjoyed a very strong period of recovery in the duty free Americas market last year as international travel in the region rebounded from COVID-19, and consumer […]
Family-owned Mast-Jägermeister SE has activated Jägermeister’s multi-media travel retail campaign The Secret is You for the first time in U.S. Travel Retail. The 90sqm pop-up for the suc-cessful herbal liqueur runs for four weeks from September 18 at New York JFK International Airport in T4’s main concourse, in close partnership with DFS Group and airport advertising concessionaire Clear […]
