Spirits

Bacardi to acquire Patrón Tequila for $5.1 billion

Family-owned Bacardi Limited announced today it will acquire 100% of Patrón Spirits International AG and its ultra-premium Patrón brand. The transaction, which is subject to customary closing conditions, follows the successful relationship the companies have had for nearly a decade since Bacardi’s initial acquisition of a significant minority stake in Patrón in 2008. The transaction […]

Tito’s Handmade Vodka celebrates Chinese Year of the Dog

Tito’s Handmade Vodka, which is known as “the vodka for dog people,” welcomes the Chinese New Year with a seasonal promotional gift bag that echoes the brand’s special relationship with man’s best friend. In honor of the upcoming Year of the Dog, the original craft vodka from Austin, Texas, has released a special gift pack decorated […]

Rock N Roll Tequila sails with Carnival

Rock N Roll Tequila, the triple distilled platinum tequila packaged in a glass guitar bottle, has taken to the seas with Carnival Cruiselines. Two variants of the tequila, Rock N Roll Mango Tequila and Rock N Roll Platinum Tequila, have been available onboard in the duty free shops since mid-November on six Carnival ships: Sunshine, […]

Perrier-Jouët unveils art-inspired immersive digital pop-up at MIA

  Just in time for Miami’s famed Art Basel celebration, travelers at Miami International Airport will be able to discover Eden by Perrier-Jouët, an all-encompassing digital experience that introduces passengers to Perrier-Jouët’s Belle Epoque range of champagnes. The Art Nouveau-themed installation was officially opened on December 4 with a ribbon-cutting attended by Pernod Ricard executives […]

An Absolut Adventure pops-up in Las Vegas

Pernod Ricard Travel Retail created an exciting Absolut Adventure pop-up at the beginning of November at Las Vegas International Airport that featured inter-active elements and drove passengers to the nearby Dufry duty free store. The Absolut pop-up featured a photo booth, tastings, and a special Absolut promotional price. “The pop-up encouraged passengers to share their […]

Appleton brings taste of Jamaica to JFK Terminal 5

Gruppo Campari is running a major activity for Appleton Estate rum with International Shoppes at New York JFK Airport’s Terminal 5 (JetBlue).  The event highlights the close link between Appleton and the theme of world travel. Shoppers are welcomed to a ‘cargo station’ where they receive a brand-stamped souvenir ‘customs clearance form’ that shares key […]

Maurice Doyle returns to Bacardi

   A familiar face has rejoined Bacardi. Industry veteran Maurice Doyle has returned to Bacardi as President – Incubation Brands and Global Commercial Development, responsible for driving brand equityand accelerating performance in some of the smaller, high potential premium  brands in the Bacardi portfolio. These include Angel’s Envy, St-Germain, Banks, Santa Teresa, Facundo Rum Collection, and Leblon. […]

Stoli Group celebrates with 80th anniversary limited edition, revamped super-premium Gold and Cenote Tequila in Cannes

SPI Group’s Stoli division came to Cannes with three major new product launches this year. Celebrating the 80th anniversary of the creation of its famed Stolichnaya Vodka, Stoli Group launched a new limited edition 80th Anniversary vodka. Debuting to the trade in Cannes, the Stolichnaya 80th Anniversary Vodka is being released in limited quantities and is presented with a unique […]

DANZKA Vodka and Jacob Jensen Design win 2017 Red Dot Award

DANZKA Vodka and Danish design consultancy Jacob Jensen Design have been awarded the 2017 Red Dot Award for Communication Design. German spirits company Waldemar Behn, brandowner of DANZKA, asked Jacob Jensen Design to revitalize the vodka brand’s visual identity to bring it back to its Danish roots, in 2015. The DANZKA visual identity continues to […]

Bottega and Lindt Duty Free create “Perfect Match”

Italian winery and distillery Bottega and Swiss chocolatier Lindt & Sprungli Duty Free have launched a new collaborative partnership to promote the joint sales of their bestselling products in the travel retail sector. The companies have launched a travel retail exclusive gift-set featuring a 75cl bottle of Bottega Gold and Lindt Swiss Masterpieces Pralines in decorative golden boxes. […]

Campari GTR rides Aperol to success

Campari Global Travel Retail has continued to invest in the segment with overwhelmingly positive results since Leigh Irvine joined the company from Bacardi in July 2016. “We have had a very strong and successful 2016, and the momentum has only grown into 2017. The latest IWSR data shows us moving up from 10th to 8th […]

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