George Sternberg to retire

  Waldemar Behn has announced that George Sternberg, its U.S. broker for almost a decade, has decided to retire. “We thank George and Katrin for their invaluable support and friendship and wish them all the best for the future,” says Torben V. Vedel Andersen, Global Sales Director. George’s extensive career included long stints at Seagram, […]

Diageo GTR opens luxury spirits shop at DFW with DFASS


Diageo Global Travel opened a new luxury store in partnership with DFASS Group and its partners CBI Retail Venture (CBIRV), MDT Strategic Ventures and Charles Bush Consulting in Dallas Fort Worth International Airport earlier this month.   The 400 sq.ft store is the first Diageo retail space to open in Dallas Fort Worth Airport and is designed […]

Bacardi to acquire Patrón Tequila for $5.1 billion

Family-owned Bacardi Limited announced today it will acquire 100% of Patrón Spirits International AG and its ultra-premium Patrón brand. The transaction, which is subject to customary closing conditions, follows the successful relationship the companies have had for nearly a decade since Bacardi’s initial acquisition of a significant minority stake in Patrón in 2008. The transaction […]

Tito’s Handmade Vodka celebrates Chinese Year of the Dog

Tito’s Handmade Vodka, which is known as “the vodka for dog people,” welcomes the Chinese New Year with a seasonal promotional gift bag that echoes the brand’s special relationship with man’s best friend. In honor of the upcoming Year of the Dog, the original craft vodka from Austin, Texas, has released a special gift pack decorated […]

Rock N Roll Tequila sails with Carnival

Rock N Roll Tequila, the triple distilled platinum tequila packaged in a glass guitar bottle, has taken to the seas with Carnival Cruiselines. Two variants of the tequila, Rock N Roll Mango Tequila and Rock N Roll Platinum Tequila, have been available onboard in the duty free shops since mid-November on six Carnival ships: Sunshine, […]

Perrier-Jouët unveils art-inspired immersive digital pop-up at MIA

  Just in time for Miami’s famed Art Basel celebration, travelers at Miami International Airport will be able to discover Eden by Perrier-Jouët, an all-encompassing digital experience that introduces passengers to Perrier-Jouët’s Belle Epoque range of champagnes. The Art Nouveau-themed installation was officially opened on December 4 with a ribbon-cutting attended by Pernod Ricard executives […]

An Absolut Adventure pops-up in Las Vegas

Pernod Ricard Travel Retail created an exciting Absolut Adventure pop-up at the beginning of November at Las Vegas International Airport that featured inter-active elements and drove passengers to the nearby Dufry duty free store. The Absolut pop-up featured a photo booth, tastings, and a special Absolut promotional price. “The pop-up encouraged passengers to share their […]

Appleton brings taste of Jamaica to JFK Terminal 5

Gruppo Campari is running a major activity for Appleton Estate rum with International Shoppes at New York JFK Airport’s Terminal 5 (JetBlue).  The event highlights the close link between Appleton and the theme of world travel. Shoppers are welcomed to a ‘cargo station’ where they receive a brand-stamped souvenir ‘customs clearance form’ that shares key […]

Maurice Doyle returns to Bacardi

   A familiar face has rejoined Bacardi. Industry veteran Maurice Doyle has returned to Bacardi as President – Incubation Brands and Global Commercial Development, responsible for driving brand equityand accelerating performance in some of the smaller, high potential premium  brands in the Bacardi portfolio. These include Angel’s Envy, St-Germain, Banks, Santa Teresa, Facundo Rum Collection, and Leblon. […]

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