Tairo International

Tairo International’s “Perfect” launch for new Marc Jacobs fragrance goes high profile with SEARS in Mexico

Miami-based fragrance distributor Tairo International held a high profile, impactful launch for the new Marc Jacobs Perfect fragrance with SEARS Mexico across its stores in February, which included dressing windows and store fronts, as well as interior podiums and sampling. The HPP followed Tairo’s December 2020 launch in travel retail stores throughout the Carib-bean and […]

Tairo’s Somar Distribution supplies local markets in Caribbean with high demand products

Caribbean and Mexico travel retail distribution specialist Tairo International is coping with the impact of the COVID-19 pandemic through its sister company Somar Distribution. Tairo founders Robert and Tania Bassan created Somar seven years ago to service the local markets in the Caribbean with consumer products. The client base consists of supermarkets, pharmacies, and convenience stores […]