Dufry officially opened its first Brazil duty free border shop on August 22. The store is located in Uruguaiana, one of the most important cities in the South of Brazil, at the border to Argentina.
With a retail space of 850 sqm, the shop offers an assortment of prestige international brands similar to those seen in Dufry’s airport shops around the world.
The new Dufry store carries a wide range of worldwide renowned brands, such as: MAC, Carolina Herrera, Victoria’s Secret, Shiseido, Lindt, Godiva, Johnnie Walker, Chivas, Absolut, Tanqueray, JBL, Lacoste and Desigual, among others. Many of these benefit from ongoing launches of novelties, exclusive products and limited editions.
In addition, Dufry says that it creates a memorable shopping experience for customers with a tasting bar and an array of inter-active and digital technologies supporting the selection of per-fumes and cosmetics.
Dufry says that it is very pleased to have opened its first border duty free shop in Brazil, following the final approval of the new regulation by the local customs authority.
“The border duty free business already exists in other countries in South America, and it is very popular amongst Brazilian customers, who cross the borders for that purpose [to shop]. With the new regulation, there will be a total of 32 Brazilian twin-cities with the right to operate duty free border shops and Dufry intends to expand this business in all of these cities,” said the company in its official announcement.
Rene Riedi, Divisional CEO Central and South America for Dufry, commented:
“I am thrilled with our debut in the duty free border shop business in Brazil. The completion of the regulations has been long-awaited and we are now focusing on exploring this completely new channel for Dufry in Brazil.
“We are looking forward to offering customers the same World Class shopping experience they can find in our shops Worldwide,” he concluded.