Harding+ has announced a limited-edition series of specially selected Jack Daniel’s Single Barrel bottles, now available exclusively in the retail stores aboard Carnival Cruise Line ships. This exclusive collection is the result of a special collaboration between Harding+, Carnival Cruise Line, and Jack Daniel’s. In October, the teams joined Carnival on a visit to the […]
Brown-Forman
Marshall Farrer to become B-F Board Chair
Brown-Forman Corporation announced that Campbell P. Brown will step down as Chair of the Brown-Forman Board of Directors in July. Subject to his reelection at the annual meeting, he will continue to serve on the Board as a Director. Marshall B. Farrer, a fifth-generation descendent of the company’s founder and a current Director of the Board, will assume the role […]
Nick Mogford: Brown-Forman’s super premium philosophy has company set up for the future in GTR
The 2024 TFWA World Exhibition and Conference was the first for Nick Mogford as VP, Director Global Travel Retail, for Brown-Forman, but Mogford has a long familiarity with the channel going back more than a decade. While he took over his new role on August 1, Mogford first joined Brown-Forman in 2012 and has served […]
Brown-Forman names Nick Mogford new head of GTR
Brown-Forman Corporation has named Nick Mogford as VP, Director Global Travel Retail, a key change to its GTR team. He will be based in London. The new role became effective August 1, 2024. Mogford joined Brown-Forman in 2012 and has served in a variety of leadership roles across Brown-Forman’s GTR business before taking over the […]
Brown-Forman unveils GTR exclusive Glenglassaugh 49 Years Old
Brown-Forman has announced the launch of Glenglassaugh 49 Years Old, a limited Global Travel Retail (GTR) exclusive bottling, available as of July 2024. This release from the Serpentine Coastal Cask Collection comes from a single Pedro Ximénez Hogshead cask (#3799) distilled on March 20, 1974, and bottled on May 7, 2024. Only 190 bottles emerged […]
Brown-Forman unveils Benriach 50 Years Old with five bottles going to GTR
Brown-Forman Global Travel Retail (GTR) has announced the launch of Benriach 50 Years Old, the oldest-ever expression of Benriach, at the TFWA Asia Pacific Exhibition & Conference in Singapore. Just 37 bottles of this expression will be available worldwide, with five bottles reserved exclusively for the GTR channel. “We are thrilled to offer five of […]
Brown-Forman names Michael Masick as President, Emerging International; Thomas Hinrichs to retire
Brown-Forman this week announced that Michael Masick will become President, Emerging International, and join the Executive Leadership Team (ELT) effective July 1. Thomas Hinrichs, who currently serves in this role, will retire from Brown-Forman after a 28-year career, effective June 30. As President, Emerging International, Masick will lead the long-term strategy for the region and drive growth in […]
Sustainability, ethics key priorities for Brown-Forman
Sustainability has always been an important focus for Brown-Forman and its flagship brand Jack Daniel’s. Climate action, water stewardship, circularity, sustainable packaging, sustainable agriculture, and sustainable forestry all play key roles in the process of bringing the Brown-Forman spirits to market. Jack Daniel’s Master Distiller Chris Fletcher tells TMI that the company’s sustainability efforts have […]
Brown-Forman introduces two new Woodford Reserve limited editions to GTR
Brown-Forman Global Travel Retail (GTR) has added two new limited edition whiskeys to its Woodford Reserve GTR collection. Woodford Reserve Master’s Collection Sonoma Triple Finish and Woodford Reserve Batch Proof Series 121.2 mark another milestone in Woodford Reserve’s journey of innovation and tradition, says the company Stéphane Morizet, Marketing Director at GTR Brown-Forman, said, “We […]
Brown-Forman unveils GTR exclusive Benriach Triple Distilled 25 Years Old
Brown-Forman has announced the GTR exclusive launch of Benriach Triple Distilled 25 Years Old, limited to only 1,000 9L cases. The Benriach Triple Distilled 25 Years Old joins the exclusive Brown-Forman GTR lineup, alongside core variants like Triple Distilled 10 Years Old, Quarter Cask, and Smoky Quarter Cask. Stéphane Morizet, Marketing Director GTR at Brown-Forman, […]
Brown-Forman launches Herradura Legend into GTR with pop-up at Mexico City Airport
Brown-Forman has announced the successful introduction of Herradura Legend into Global Travel Retail, with the launch with a pop-up flagship at Mexico City airport. The activation was remarkably successful, resulting into a high consumer demand for this unique product, says the company. The specially designed pop-up space in cooperation with Avolta Duty Free invited travelers […]
U.S. whiskey rides high in the Americas
U.S. whiskey has rebounded well across the Americas this year as the purchasing habits of traveling consumers become increasingly more adventurous, writes Joe Bates. The U.S. whiskey category enjoyed a very strong period of recovery in the duty free Americas market last year as international travel in the region rebounded from COVID-19, and consumer […]
Brown-Forman announces sale of Finlandia Vodka
Brown-Forman Corporation announced on June 19 that it had reached an agreement to sell its Finlandia vodka brand to Coca-Cola HBC AG for $220 million, subject to the customary closing process. The purchase is expected to close in the second half of the 2023 calendar year. The company acquired Finlandia from Altia Corp. (predecessor to […]
Brown-Forman names Alex Prendes as Director GTR Americas
Brown-Forman Corporation has promoted Alex Prendes to Director Global Travel Retail (GTR) Americas, effective July 3, 2023. In this new role, Prendes will join the Brown-Forman Global Travel Retail Leadership Team. In February, Brown-Forman announced its new GTR organization with the creation of three geographical regions: the Americas, EMEAI (Europe, Middle East, Africa, India), and […]
How duty free retailers are tackling the supply-chain crisis
Keeping shelves restocked with wines and spirits has been a constant challenge for operators in the Americas. Joe Bates reports on a complex, post-COVID-19 issue. It is the post-pandemic business headache that won’t go away. The global supply-chain crisis has affected almost every industry, the duty free liquor business included. A complex network of interconnected […]



