Brown-Forman

Harding+ brings Exclusive Jack Daniel’s Single Barrel Collection to Carnival Cruise Line retail stores

Harding+ has announced a limited-edition series of specially selected Jack Daniel’s Single Barrel bottles, now available exclusively in the retail stores aboard Carnival Cruise Line ships. This exclusive collection is the result of a special collaboration between Harding+, Carnival Cruise Line, and Jack Daniel’s. In October, the teams joined Carnival on a visit to the […]

Brown-Forman names Michael Masick as President, Emerging International; Thomas Hinrichs to retire

Brown-Forman this week announced that Michael Masick will become President, Emerging International, and join the Executive Leadership Team (ELT) effective July 1. Thomas Hinrichs, who currently serves in this role, will retire from Brown-Forman after a 28-year career, effective June 30. As President, Emerging International, Masick will lead the long-term strategy for the region and drive growth in […]

Sustainability, ethics key priorities for Brown-Forman

Sustainability has always been an important focus for Brown-Forman and its flagship brand Jack Daniel’s. Climate action, water stewardship, circularity, sustainable packaging, sustainable agriculture, and sustainable forestry all play key roles in the process of bringing the Brown-Forman spirits to market. Jack Daniel’s Master Distiller Chris Fletcher tells TMI that the company’s sustainability efforts have […]

Brown-Forman introduces two new Woodford Reserve limited editions to GTR

Brown-Forman Global Travel Retail (GTR) has added two new limited edition whiskeys to its Woodford Reserve GTR collection. Woodford Reserve Master’s Collection Sonoma Triple Finish and Woodford Reserve Batch Proof Series 121.2 mark another milestone in Woodford Reserve’s journey of innovation and tradition, says the company Stéphane Morizet, Marketing Director at GTR Brown-Forman, said, “We […]

Brown-Forman unveils GTR exclusive Benriach Triple Distilled 25 Years Old

Brown-Forman has announced the GTR exclusive launch of Benriach Triple Distilled 25 Years Old, limited to only 1,000 9L cases. The Benriach Triple Distilled 25 Years Old joins the exclusive Brown-Forman GTR lineup, alongside core variants like Triple Distilled 10 Years Old, Quarter Cask, and Smoky Quarter Cask. Stéphane Morizet, Marketing Director GTR at Brown-Forman, […]

Brown-Forman launches Herradura Legend into GTR with pop-up at Mexico City Airport

Brown-Forman has announced the successful introduction of Herradura Legend into Global Travel Retail, with the launch with a pop-up flagship at Mexico City airport. The activation was remarkably successful, resulting into a high consumer demand for this unique product, says the company. The specially designed pop-up space in cooperation with Avolta Duty Free invited travelers […]

Brown-Forman names Alex Prendes as Director GTR Americas

Brown-Forman Corporation has promoted Alex Prendes to Director Global Travel Retail (GTR) Americas, effective July 3, 2023. In this new role, Prendes will join the Brown-Forman Global Travel Retail Leadership Team. In February, Brown-Forman announced its new GTR organization with the creation of three geographical regions: the Americas, EMEAI (Europe, Middle East, Africa, India), and […]