L’Oréal Travel Retail has partnered with DFS Group in a show-stopping, tech-forward activation for Lancôme Génifique at Los Angeles International Airport (LAX). The innovative takeover of LAX leverages prominent screen placements throughout the airport, allowing the brand to reach 100% traffic penetration, ensuring maximum exposure for Lancôme’s Génifique Ultimate skincare animation. L’Oréal Travel Retail […]
Lancome
Lancôme x Chiara Ferragni makeup collection animates DFS, Los Angeles International Airport and T Galleria by DFS, Hawaii
Social media and Instagram star Chiara Ferragni has launched her first makeup collection for Lancôme. The Lancôme & Chiara Ferragni makeup collection was showcased in Travel Retail Americas exclusively in two DFS stores: DFS, Los Angeles International Airport and T Galleria by DFS, Hawaii, during August. Named a Lancôme Global Muse in March 2018, Ferragni […]
Lancôme unveils new feminine fragrance Idôle
Lancôme has unveiled a new feminine fragrance, Idôle, which Françoise Lehmann, Lancôme Global Brand President, said is created for a new generation of women. American actress, singer, and fashion authority Zendaya Coleman is the face of the new fragrance. The former Disney Channel-star was announced as a Lancôme ambassadress last March. Idôle, a musky chypre […]
Zendaya Coleman brings youth and charisma as newest Lancôme ambassador
Lancôme has named Zendaya Coleman as the brand’s newest global ambassador. The 22-year-old American actress, singer, and fashion authority adds her unique and diverse vision to the French luxury house of beauty, said the official announcement. “Zendaya brings a youthful and a unique approach to beauty that perfectly complements Lancôme’s vision and creativity,” said Françoise Lehmann, international […]
Lancôme Lip Pop-Up Shop immerses LAX travelers in unforgettable experience
Lancôme celebrated Lips through its L.A. Lip Art Academy at Los Angeles International Airport in August and September. The L.A. Lip Academy was Lancôme’s first ever pop-up shop in a Duty Free venue in the Americas, and took place in a 15 sqf modular space located outside the DFS shop in Tom Bradley International Terminal […]
Taylor Hill named new Lancôme ambassadress
Taylor Hill has been named the latest brand ambassador for Lancôme. The 20-year-old US model is a Victoria’s Secret Angel and has participated in campaigns and runway shows for a number of famous fashion houses. She also recently debuted on the big screen in The Neon Demon by Nicolas Winding Refn. With her expressive gaze and big blue eyes […]
Lancôme appoints Isabella Rossellini its muse for the second time
Lancôme has announced that Isabella Rosselini – “an inspired and inspiring woman,” is to resume her role as brand muse and spokesperson, a position she first held in 1983. Rossellini, now 63, was the very first face of Lancôme, and remained an iconic brand ambassadress for 14 years. “Isabella Rossellini is for Lancôme a keenly […]
Lancôme “All Stars” unite in Advanced Génifique campaign
Beauty giant Lancôme has united four of its famed ambassadresses in a single advertising campaign for the first time for its star skincare serum, Advanced Génifique. Introduced in 2009, Génifique radiance treatment was the first serum inspired by the field of gene science, and was an immediate success around the world. Since it was […]
Lisa Eldridge to Lancôme
Lancôme has appointed British makeup artist Lisa Eldridge as its global creative director of Lancôme make-up. Working with Lancôme’s Maison, the social media star will create products and collections with the “effortless chic” that forms her shared signature, says the company, and craft application gesture techniques and tutorials for which she is most known. Commenting […]
