Lancome

Lancôme takes over LAX with tech-forward Génifique Skincare Experience

L’Oréal Travel Retail has partnered with DFS Group in a show-stopping, tech-forward activation for Lancôme Génifique at Los Angeles International Airport (LAX). The innovative takeover of LAX leverages prominent screen placements throughout the airport, allowing the brand to reach 100% traffic penetration, ensuring maximum exposure for Lancôme’s Génifique Ultimate skincare animation.   L’Oréal Travel Retail […]

Lancôme x Chiara Ferragni makeup collection animates DFS, Los Angeles International Airport and T Galleria by DFS, Hawaii

Social media and Instagram star Chiara Ferragni has launched her first makeup collection for Lancôme. The Lancôme & Chiara Ferragni makeup collection was showcased in Travel Retail Americas exclusively in two DFS stores: DFS, Los Angeles International Airport and T Galleria by DFS, Hawaii, during August. Named a Lancôme Global Muse in March 2018, Ferragni […]

Zendaya Coleman brings youth and charisma as newest Lancôme ambassador

Lancôme has named Zendaya Coleman as the brand’s newest global ambassador. The 22-year-old American actress, singer, and fashion authority adds her unique and diverse vision to the French luxury house of beauty, said the official announcement. “Zendaya brings a youthful and a unique approach to beauty that perfectly complements Lancôme’s vision and creativity,” said Françoise Lehmann, international […]

Lisa Eldridge to Lancôme

Lancôme has appointed British makeup artist Lisa Eldridge as its global creative director of Lancôme make-up. Working with Lancôme’s Maison, the social media star will create products and collections with the “effortless chic” that forms her shared signature, says the company, and craft application gesture techniques and tutorials for which she is most known. Commenting […]