DFS

The Macallan Colour Collection makes a splash in Global Travel Retail

The Macallan has launched an extensive program of vibrant experiential activations for its new travel exclusive Colour Collection at key travel retail locations globally. This significant investment, which includes pop-ups, high-profile promotions and an out-of-home (OOH) campaign, underlines the brand’s commitment to the global travel retail channel and focus on driving awareness and recruitment through […]

L’Oréal TRA delivers a strong O+O campaign for its Kiehl’s Loves travel-centric concept 

This summer Kiehl’s Travel Retail Americas launched a truly effective O+O campaign focused on its Kiehl’s Loves branded concept, proving its relevancy in the Travel Retail competitive landscape. During this activation, Kiehl’s Travel Retail Americas was able to cultivate a sense of place in U.S. airports creating a connection with American passengers with a campaign […]

Beam Suntory launches Maker’s Mark Cellar Aged Bourbon with DFS at JFK and LAX

Beam Suntory has launched Maker’s Mark Cellar Aged Bourbon at DFS stores at New York John F. Kennedy (JFK) and Los Angeles International (LAX) Airports. The annual limited release will then make its debut at Sydney International Airport in December. Maker’s Mark Cellar Aged Bourbon — a marriage of 11- and 12-year-old bourbon — is the […]

Jägermeister activates consumer experience The Secret is You for first time in North America Travel Retail at JFK T4 with DFS  

Family-owned Mast-Jägermeister SE has activated Jägermeister’s multi-media travel retail campaign The Secret is You for the first time in U.S. Travel Retail.    The 90sqm pop-up for the suc-cessful herbal liqueur runs for four weeks from September 18 at New York JFK International Airport in T4’s main concourse, in close partnership with DFS Group and airport advertising concessionaire Clear […]

Pernod Ricard launches Rabbit Hole Kentucky Whiskey at JFK with DFS

Pernod Ricard Global Travel Retail (PRGTR) has unveiled a collaboration with DFS at JFK International Airport Terminal 4 to launch Rabbit Hole’s Kentucky Straight Bourbon Whiskey range for traveling shoppers in Global Travel Retail (GTR) for the first time. The GTR launch comprises four Rabbit Hole’s bottlings, each of which is crafted with unique, malted […]

Valentino Beauty opens first make-up stores in TR Americas with DFS Group

L’Oréal Travel Retail Americas announces the opening of its first Valentino Beauty make-up stores exclusively in partnership with DFS Group at John F. Kennedy International Airport (JFK) Terminal 4, and San Francisco International Airport (SFO) Concourse G. These two new flagships boost the strong travel retail brand roll-out in the Americas that started last year. […]