Perfetti Van Melle has created an interactive E-Learning tool to communicate directly with travel retail shop floor staff, and help train them, engaging with and inspiring them face-to-face. Saying that PVM must support the sales staff it is reliant on to convey its messages to the shopper, Femke van Veen, PVM’s Brand Manager Global Travel […]
Confectionery
Nestlé ITR relaunches premium SWISS chocolate range exclusively in travel retail
Following a 12-month program of brand redevelopment, Nestlé International Travel Retail (NITR) has successfully relaunched its Nestlé SWISS range. The premium Nestlé SWISS chocolate is a travel retail exclusive. The new visual identity of Nestlé SWISS is inspired by the natural and rugged landscapes of Switzerland, says the company, explaining that it is a contemporary take […]
Ferrero says Hello World with new travel exclusive Nutella platform
Ferrero Travel Market launched an imaginative new Nutella plat-form in travel retail in Cannes. Called “Hello World,” the platform includes activations, point of sale materials and a new travel exclusive product range. It will roll out globally in February 2018. Based on the results of a seg-mentation study Ferrero conducted last year with thousands of […]
Bottega and Lindt Duty Free create “Perfect Match”
Italian winery and distillery Bottega and Swiss chocolatier Lindt & Sprungli Duty Free have launched a new collaborative partnership to promote the joint sales of their bestselling products in the travel retail sector. The companies have launched a travel retail exclusive gift-set featuring a 75cl bottle of Bottega Gold and Lindt Swiss Masterpieces Pralines in decorative golden boxes. […]
Tea Forte introduces “visually stunning” new Bleu concept for travel retail
Sure to attract huge attention at the points of sale where it is featured, Tea Forte is launching the Bleu Collection, an exotic selection of artisan herbal teas that create a range of shades of blue when steeped. Available on-counter in September, the Bleu Collection comprises five blends of tea that create a strikingly intense […]
Godiva and Pernod Ricard partner for DFS-exclusive cross-category promotion at LAX
Pernod Ricard teamed up with DFS Group to offer an exclusive cross-category tasting event promotion at Los Angeles International Airport in March. Available exclusively at DFS at LAX’ Tom Bradley International Terminal the tasting event, entitled Embark on a Journey of Flavors, paired Godiva’s USA Souvenir Collection with three expressions of The Glenlivet Master […]
Tea Forté names Ferreira VP of Retail, brings in ACTIUM for global travel retail growth
Global luxury tea brand Tea Forté will be escalating its efforts in the travel retail channel to the next level, with new management and a worldwide agency to represent the brand. David Ferreira (previously Head of Global Travel Retail with Cross) has joined Tea Forté as Vice President of Retail. In his new role, Ferreira […]
Mondelez WTR announces reorganization
Mondelez International is reorganizing, combining the leadership of its World Travel Retail, European Export and Swiss domestic market businessesunder the direction of Andreas Fehr. Martin Kläusli – currently Head of Regional Accounts of Mondelez WTR – has been appointed as Sales Director of the Business Unit Switzerland, responsible for the Swiss domestic business. This position […]
Reports hint Mondelez could be acquired by Kraft Heinz
Is Mondelez going back to its Kraft roots? Bloomberg News and Ad Age, citing unnamed sources, reported this week that food company Kraft Heinz Co. is rumored to be taking over the confectionery company that once belonged to its Kraft side of the business. Shares of Mondelez International spiked as much as 12% last Wednesday after a […]
TFWA reports: Confectionery a key driver of footfall and conversion
The TFWA Category Report on confectionery highlights the important role that confectionery plays in attracting customers to duty free and travel retail across all categories. The Report, which is part of the TFWA Category Reports series, was produced by Counter Intelligence Retail based on approximately 1,000 shopper interviews conducted at four key airports across the globe. […]
LINDT and Dufry join forces for an exclusive launch
LINDT & Sprüngli is teaming up with Dufry for the exclusive launch of a new and exclusive Stracciatella flavor especially developed for Dufry. The new flavor will be available in two bestselling ranges: LINDOR balls with Heavenly Lindor and LINDT’s individually-wrapped assorted Napolitains with Heavenly Naps. This is the first global Dufry campaign by LINDT. These exclusive […]
Nestle and KITKAT “Celebrate the Breakers” with airport campaign
Nestle International Travel Retail is inviting traveler’s to take a break and share it with KITKAT in an expanded version of last year’s “Celebrate the Breakers” KITKAT campaign in key airports around the world. Under the new theme of “However you break it, SHARE IT,” NITR has set up KITKAT red dedicated brand spaces featuring […]
Godiva, DFS team up to present exclusive 90th anniversary event with artist Oli-B at SFO and LAX
As part of its 90th Anniversary celebration, Godiva Chocolatier is collaborating with DFS to mount a special event at San Francisco International Airport featuring the work of renowned Belgian artist/illustrator Oli-B. A similar event will be staged at Los Angeles Airport in August. Godiva, founded in Brussel, Belgium in 1926, is marking its 90th anniversary with a […]
Paradies Lagardère unveils two new concepts at JFK’s Terminal 4
North American airport retailer Paradies Lagardère has launched two new retail concepts at John F. Kennedy International Airport’s Terminal 4: exclusive confectionery brand So Chocolate! and sports apparel brand The Scoreboard. Both stores were officially introduced during a ribbon cutting ceremony on February 2, 2016. The two highly-successful proprietary brands are a first for a […]
Tea Forte redefines confectionery offer in travel retail
There is a new concept in some travel retail shops in the Americas that is paying huge dividends for operators. Tea Forte, the award-winning gourmet tea company known for its iconic patented pyramid-shaped infuser, has been developing in the travel retail channel since launching in the Americas three years ago, reports Moshe Cohen, vice […]
